100% Optical, the UK's largest optical event, is set to return to London's ExCeL Centre from March 1-3, 2025, offering a comprehensive platform for optical professionals to explore the latest innovations, attend educational seminars, and network with industry leaders. The 11th edition of this rapidly growing European trade show promises to showcase over 250 exhibitors, featuring new brands, cutting-edge technology, and a reimagined floor plan to enhance the visitor experience.
David Beckham Eyewear Launch
David Beckham, the global icon and style trendsetter, launched his eponymous eyewear collection in January 2020 through a ten-year licensing agreement with Safilo Group, a leader in eyewear design and manufacturing. The collection embodies Beckham's signature aesthetic, blending timeless sophistication with contemporary design elements. Key features of the brand include:
- The Talisman: A signature detail inspired by bird wings, symbolizing power and freedom
- The DB Monogram: Subtly engraved on lenses and frame tips
- Italian craftsmanship: Designed in collaboration with Safilo, ensuring premium quality
- Diverse styles: From classic aviators to bold motorcycle-inspired designs
The launch marked Beckham's entry into the premium eyewear segment, offering both sunglasses and optical frames for men and women, with designs inspired by his global travels and personal style evolution.
Paddington-Themed Eyewear Collection
Coral Eyewear has partnered with Studiocanal Kids & Family to launch a charming Paddington-themed eyewear collection for children aged 4-10. The frames feature the beloved bear on the outside, with colors inspired by Paddington's iconic blue duffle coat, red hat, and favorite orange marmalade. This collection, crafted from recycled and bio-based materials, includes both glasses and sunglasses with playful details like paw prints on the inside temple.
The launch of this collection coincides with the release of "Paddington in Peru" on November 8, 2024, adding excitement for young glasses wearers. George Bailey, co-founder of Coral Eyewear, expressed enthusiasm about bringing Paddington into the children's eyewear market, noting significant interest from practice owners and children alike. This collaboration marks Coral Eyewear's first venture into children's designs, combining style with sustainability in the optical industry.
100% Studio Luxury Brands
The 100% Studio section at 100% Optical showcases a curated selection of luxury and independent eyewear brands, offering a unique platform for high-end, bespoke, and innovative designs. Sponsored by Nikon Lenswear UK, this dedicated area in the heart of the Eyewear zone features brands that focus on quality, hand-crafted, and futuristic eyewear from across the globe.
- Exhibiting brands include SALT., Leisure Society, Danielle Rattray, Vakay Eyewear, Neubau Eyewear, Frost Eyewear, and Ultra Limited
- The Studio emphasizes sustainability and environmentally-friendly materials in eyewear design
- It serves as a hub for fashion-forward, design-oriented, and innovative independent eyewear designers
- The expanded space for 2024 reflects the increasing popularity of independent brands and their unique offerings
Hotel Indigo London Paddington: A Stylish and Convenient Base for 100% Optical 2025
Hotel Indigo London Paddington is a boutique hotel situated in the heart of London's Paddington neighborhood, offering a blend of contemporary design and local charm. Located just a short stroll from Paddington Station, the hotel provides easy access to major attractions, including Hyde Park and Little Venice. Staying at Hotel Indigo London Paddington offers a comfortable and convenient base for attending 100% Optical 2025, with easy access to both the event venue and London's attractions.
